Caffeine Catastrophe: Energy Drinks, Products Liability and Market Strategy
نویسندگان
چکیده
منابع مشابه
Energy drinks and caffeine-related adverse effects.
IN 1911, UNDER AUTHORITY GRANTED BY THE RECENTLY enacted Food and Drug Act, US agents seized 40 kegs and 20 barrels of Coca-Cola syrup in Chattanooga, Tennessee. The group, led by chief chemist Harvey Wiley, considered the caffeine in Coca-Cola to be a significant public health hazard (both cocaine and alcohol had been removed from the recipe in the previous decade). The case continued for year...
متن کاملMethod validation and determination of caffeine in drinks in the Iranian market by the HPLC
Background: Caffeinated energy drinks are common drinks among athletes and general population that have benefits such as providing quick energy, reducing fatigue and creating alertness, but can lead to serious complications in patients, especially those who have cancer and mental, cardiovascular, or renal diseases. The aim of this study was to validate the quantitative analysis and determine ca...
متن کاملCaffeine content of energy drinks, carbonated sodas, and other beverages.
The caffeine content of 10 energy drinks, 19 carbonated sodas, and 7 other beverages was determined. In addition, the variability of the caffeine content of Coca-Cola fountain soda was evaluated. Caffeine was isolated from the samples by liquid-liquid extraction and analyzed by gas chromatography with nitrogen-phosphorus detection. The caffeine concentration of the caffeinated energy drinks ran...
متن کاملEnergy Drinks and the Neurophysiological Impact of Caffeine
Caffeine is the most widely used psychoactive stimulant with prevalent use across all age groups. It is a naturally occurring substance found in the coffee bean, tea leaf, the kola nut, cocoa bean. Recently there has been an increase in energy drink consumption leading to caffeine abuse, with aggressive marketing and poor awareness on the consequences of high caffeine use. With caffeine consump...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2013
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v5n2p50